Asheville Local Social Media Case Study
Posted on 22. Jun, 2010 by Tracy Sigler in Blog, Blogging, Video Marketing, WordPress
At home we have a problem with our neighbor’s yard, Grove Park Inn’s golf course, causing major runoff problems almost every time there is a burst of rain. This particular time I decided to step outside and make a little video with my cheap Flip video camera. It ended up being the lead story on the 6 o’clock news that week. This is how that happened, and how you can use video and social media to get some attention:
- Capture simple video of something “remarkable”
- Upload video to a sharing site like Youtube, etc.
- Write a short blog post about and embed the video on the page
- Mention it on Twitter, Facebook etc. (There are tools that can tie all these accounts together and make sharing easier.) (more…)
Biking and Brainstorming, Marketing That Is
Posted on 15. Apr, 2010 by Tracy Sigler in Blog, Random
We want to help as many small business owners as we can with their marketing needs. Many of the people we talk to are not able to afford the comprehensive marketing package we provide for our current customers. The full-service marketing package is ultimately the best value, but, again, not everyone can afford to do that. So, we’re going to break the mold here and try something completely new.
The details are still being worked out, but generally speaking it will be a streamlined service, that will be very affordable, and will allow almost any small business to tap into the power of modern marketing using blogs, email and video (oh yeah, there will be some killer reporting too). These are the essential elements, and the foundation for SEO and social media. Other services will be available on a la carte basis.
Stay tuned to the site for more details in the coming weeks. Or, even better, jump on our email list and we’ll keep you updated.
Social Media Marketing Lesson from a 12 Year Old
Posted on 18. Sep, 2009 by Tracy Sigler in Social Media, Video Marketing
Here’s a quick lesson in using social media to market your business from my 12 year old (almost 13!) son Mars. He likes fingerboards, tiny skateboards you can ride using your fingers. Turns out millions of kids like them. And apparently a lot of those kids have Flips or other affordable ways of making videos to show off their skills and creative ideas for “skate parks.”
Just Google “fingerboarding” to see how popular it is. Most of the search results will be for Youtube videos. Many of these fingerboarders now have very popular channels on Youtube. These kids don’t know a world without the web and social media. Sharing and interacting online is completely natural to them.
Fingerboarding as a hobby has now branched into kids making their own boards, from scratch. There are even videos about how to do this. So serial entrepreneur Mars, who is always making something, decides he is now in the manufacturing game, albeit at the hand made level. He has some friends on Youtube who have become fingerboarding new media celebrities. This is how Mars plans to pull it all together to sell his product:
- “Sponsor” some “celebrities” by giving them his products to use
- Ask the celebs to “endorse” his fingerboards by using them in their next video, get a mention
- Funnel that traffic to his own Youtube channel or Etsy store
Some high level steps to using social media for business, that every 12 year old already knows:
- Interact, engage, comment, compliment, make friends in the networks that make sense for you
- Create your own related media (tweets, videos, blog posts, etc.) to show you’re legit
- Partner, sponsor, joint venture, with players bigger than you to tap into their audience
That is all for now. Tell me in the comments if there is something you want me to talk about.
Video Marketing Webinar by Andy Jenkins
Posted on 28. Aug, 2009 by Tracy Sigler in Video Marketing
If you’re considering using online video for marketing or even just presenting information I highly recommend downloading this tutorial from Andy Jenkins and Frank Kern. It’s a full hour of Andy explaining everything from the technology you need (not very much in fact) to scripting and editing for maximum effect. The image here is a snippet of a massive mind map Andy created as a tool to help make successful video making a repeatable process.
I listened to it live, there were some glitches, and the sound could be better, but this is some very solid content. Well worth the hour.
You can get it here:
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