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	<title>AVL Marketing &#187; heat maps</title>
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		<title>Lab Escape &#8211; Small Business Brief #13</title>
		<link>http://avlmarketing.com/364/lab-escape-small-business-brief-13/</link>
		<comments>http://avlmarketing.com/364/lab-escape-small-business-brief-13/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 20:09:13 +0000</pubDate>
		<dc:creator>Tracy Sigler</dc:creator>
				<category><![CDATA[Small Business Briefs]]></category>
		<category><![CDATA[asheville]]></category>
		<category><![CDATA[heat maps]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[software]]></category>

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		<description><![CDATA[&#8220;I&#8212; Am&#8212; Sil-ho-uette Man, In-ter-view-ing peo-ple as fast as I can&#8230;&#8221; First time I&#8217;ve used the Flip camera in the conference room at the new office. Now I know. Don&#8217;t sit in front of the windows, too much backlight. I &#8230; <a href="http://avlmarketing.com/364/lab-escape-small-business-brief-13/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>&#8220;I&#8212; Am&#8212; Sil-ho-uette Man, In-ter-view-ing peo-ple as fast as I can&#8230;&#8221;</p>
<p>First time I&#8217;ve used the Flip camera in the conference room at the new office. Now I know. Don&#8217;t sit in front of the windows, too much backlight. I had a great meeting with Eric and Trevor at Lab Escape. They are from a software company, based in Asheville, that makes &#8220;heat map&#8221; products.</p>
<blockquote><p>&#8220;Lab Escape provides information visualization solutions for businesses seeking to better understand their data. Our products include our Tree Map, which shows trends and highlights anomalies, and our Data Map SDK, which provides support for building your own data maps.&#8221;</p></blockquote>
<p>It&#8217;s an interesting business with several big name clients. I&#8217;m not sure how much I&#8217;m allowed to say beyond that but when I say big I mean el grande. So if you&#8217;re wrestling with great gobs of data, trying to make sense of it all, check out their <a href="http://www.labescape.com/" target="_blank">heat map software</a>.</p>
<p>Heat maps can help you visualize:</p>
<blockquote><p>&#8220;Sales Performance<br />
Risk Management<br />
Market Share Analysis<br />
Asset Management<br />
Market Basket Analysis<br />
Network Monitoring<br />
Investment Performance<br />
Budget Analysis<br />
Portfolio Management<br />
Performance Tracking<br />
Trend Detection<br />
Opportunity Analysis&#8221;</p></blockquote>
<p>That&#8217;s all for now.<!-- PHP 5.x --></p>
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