We want to help as many small business owners as we can with their marketing needs. Many of the people we talk to are not able to afford the comprehensive marketing package we provide for our current customers. The full-service marketing package is ultimately the best value, but, again, not everyone can afford to do that. So, we’re going to break the mold here and try something completely new.

The details are still being worked out, but generally speaking it will be a streamlined service, that will be very affordable, and will allow almost any small business to tap into the power of modern marketing using blogs, email and video (oh yeah, there will be some killer reporting too). These are the essential elements, and the foundation for SEO and social media. Other services will be available on a la carte basis.

Stay tuned to the site for more details in the coming weeks. Or, even better, jump on our email list and we’ll keep you updated.

And we’re back. Here’s Part 2 of the Email List Building Mind Map. In this video I show you the actual steps to creating this process on your site. This is just one way to set up an email capture process, but it’s one we’ve seen perform very well.

The five main pieces are the Landing Page, Confirmation Page, Confirmation Email, Offer Access Page, and the Follow Up Email.

Mind Map download link comes after the jump…

To see this mind map from the beginning check out Email List Building Part 1.

If you want the actual mind map used in the video you can download it and the Content Creation mind map at the link below.

Email List Building, Confirmed Opt-in Mind Map

Let me know if you have any questions.

Here we go, finally. Mind maps take time! This is one way, just one way, you can approach building your email list. Maybe there’s a better way for your purposes. Generally speaking, we recommend using “confirmed opt-in” (some call it “double opt-in”) and offering some clear incentive for your readers to get on your email subscriber list.

Mind map download link after the jump…

The process explained in this video and outlined in the mind map assumes that you are creating content, or at least can, that your readers will find valuable. Valuable enough that they don’t mind “paying” with their email addresses, and precious attention. Another approach could be to just give it all away, completely free, no email payment required. If you are continually producing high quality content and giving away great free advice, your readers may well decide to get on your email list just so they don’t miss out.

You can download Email List Building, Confirmed Opt-in Mind Map in this video.

Check back next week for Part 2, or even better, get on our list and we’ll send it to you when we post it.

As a CTO I used to work with liked to say “Comments, questions, flames? Lemme have ‘em.”

(Update: Email List Building Part 2 is now available.)