Biking and Brainstorming, Marketing That Is

Posted on 15. Apr, 2010 by Tracy Sigler in Blog, Random

We want to help as many small business owners as we can with their marketing needs. Many of the people we talk to are not able to afford the comprehensive marketing package we provide for our current customers. The full-service marketing package is ultimately the best value, but, again, not everyone can afford to do that. So, we’re going to break the mold here and try something completely new.

The details are still being worked out, but generally speaking it will be a streamlined service, that will be very affordable, and will allow almost any small business to tap into the power of modern marketing using blogs, email and video (oh yeah, there will be some killer reporting too). These are the essential elements, and the foundation for SEO and social media. Other services will be available on a la carte basis.

Stay tuned to the site for more details in the coming weeks. Or, even better, jump on our email list and we’ll keep you updated.

Email List Building, Confirmed Opt-in Mind Map – Part 2

Posted on 08. Mar, 2010 by Tracy Sigler in Email

And we’re back. Here’s Part 2 of the Email List Building Mind Map. In this video I show you the actual steps to creating this process on your site. This is just one way to set up an email capture process, but it’s one we’ve seen perform very well.

The five main pieces are the Landing Page, Confirmation Page, Confirmation Email, Offer Access Page, and the Follow Up Email.

Mind Map download link comes after the jump… (more…)

Email List Building, Confirmed Opt-in Mind Map – Part 1

Posted on 19. Feb, 2010 by Tracy Sigler in Email

Here we go, finally. Mind maps take time! This is one way, just one way, you can approach building your email list. Maybe there’s a better way for your purposes. Generally speaking, we recommend using “confirmed opt-in” (some call it “double opt-in”) and offering some clear incentive for your readers to get on your email subscriber list.

Mind map download link after the jump… (more…)