For Christmas I invariably come away with a stack of interesting books to read. I knew I wanted Steve Jobs by Walter Isaacson but after hearing Kevin Rose mention he started reading the book and switched over the audio version, I added the latter to my wish list. The unabridged version is over 24 hours!

Somewhere in the third hour Mike Markkula and his now famous Apple Marketing Philosophy are discussed. I’ve listened to this two minute segment probably a dozen times.

Markkula was a young venture capitalist with his fortune coming from stock options he received while at Fairchild Semiconductor and Intel. He became an investor in Apple when the company was just Jobs and Wozniak, and later even was company president. According to Isaacson he also became a “father figure” to Jobs and taught him about marketing and sales.

Jobs said “he emphasized you that should never start a company with the goal of getting rich. Your goal should be making something you believe in, and a making company that will last.”

After reading Markkula’s original one page paper it’s easy to how much he influenced Steve Jobs.

The Apple Marketing Philosophy

Empathy
We will truly understand their needs better than any other company.

Focus
In order to do a good job of those things we decide to do we must eliminate all of the unimportant opportunities.

Impute
People DO judge a book by it cover.
we may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.

Mike Markkula
January 3, 1977

In fact, I think this philosophy describes the public Steve Jobs as we think of him today.

Empathy – Jobs thought he and Apple knew what the customers want even before the customers knew. It was Apple’s job to tell people what they wanted in his opinion, based on a deep understanding of emerging macro-trends. As Isaacson put it “an intimate connection with the feelings of the customer.”

Focus – When Jobs returned to Apple in 1997 he immediately re-focused the company by eliminating licensing of the Apple operating system to other hardware companies. He then focused on new innovative products like the iMac.

Impute – Jobs was famous obsessing over product packaging and even the layout of computer internals. There’s a marketing expression that “everything communicates” and I think Jobs lived by that. Consumers can form strong and  lasting opinions based on first impressions.

Three simple points, but they are much easier to say than implement. Let’s get to work!

First, let me point out that I am not picking on anyone when I do these Facebook Page reviews. Everything I mention is high-quality-meant-to-help feedback that someone could apply to any Facebook Page. Businesses pay us for this stuff! And I’m hopeful reviews like this are helpful to everyone watching.

Promote your Facebook Page on your web site

If you’re going to have a Facebook Page, and you already have traffic coming to your site, it only makes sense to steer people to “Liking” your page. You’ll get more “fans” and have a way to engage them on a regular basis, because, trust me, people spend a lot more time on Facebook than they will on your site.

Create a Custom Facebook Profile Graphic

There’s a lot of space, 180 x 540 pixels to be exact, and you should use it up. Dentist Dr. Joseph S LoParo II does a pretty good job, but the designer didn’t plan the image to have a clear, nice looking thumbnail. See video for details.

Facebook Photostrip

We have written about this. Those five images at the top should be chosen carefully and then managed to make sure they don’t get replaced by more recent uploads. Read more about optimizing the Facebook photostrip.

Post Quality Updates and Manage the Wall

Not much going on here at the Dentist’s page. At a minimum they should update this a few times a week. This is a bigger topic, but even you don’t blog you can always share links to relevant articles, or just fun things like photos and quotes.

Facebook Welcome Tab

In our opinion this is must for any business. People who never been to your Facebook Page will see this first, and first impressions count. This is your chance to convince to like your page and continue building the relationship. Sell the “like” with compelling information about your business or even a special benefit “for fans only” such as a coupon or special report. It’s called “fan gating” or “like gating” and a custom welcome tab makes this possible.

There is no getting around the fact that effective Facebook marketing is going to take some work. If you’re going to be in the game, and almost every business should be, be in it to win it. We’re here to help with that through articles and videos like this to providing programs for a wide variety of businesses.

Let us know if you have any questions.

Drop by our Facebook Page.

The photostrip on a Fan or Business Facebook Page is an often overlooked opportunity to reinforce some branding, promote engagement with your followers, and even advertise. The basic steps outlined in the video are these:

1. Choose a concept – Decide what you want to use these images for and stick with that idea. Do you just want your page to be prettier? Advertise something?
2. Create the images – When designing for the thumbnails keep in mind that they are 97 pixels wide by 68 pixels tall. If you make your images exactly that size you will have no problems with Facebook cropping them. On the other hand you may want scale them up. Just stick with that ratio. More on that below.
3. Create a dedicated photo album – This just makes it easier to keep track of what you’re doing as other images are posted to your wall.
4. Upload your images – I suggest not “publishing” them to your Facebook wall, but in some situations you may want to alert your followers.
5. Add text and links – Use the “description” field for each image to promote your business in some way, or otherwise provide something of interest to the people clicking. Add links!
6. Manage the photostrip – Remember that any new images you post to your wall will be automatically added to the photostrip, and will displace the thumbnails your carefully designed layout. Just click the small “X” on the new images to “hide” them. They won’t be deleted, just removed from the photostrip.

Let’s look at some examples.

Hotels.com

They have a well known brand so maybe they can get away with this minimalist approach. Doing seasonal designs is always fun. The leaves look great, but sadly if you click the images there is zero payoff, not even a larger image.

Target

Target is also having fun with the season imagery but they take it a step further.

Instead of using the images as window dressing they ask a question in the description. They also provide a link to a Facebook app on their Page that encourages further engagement with their brand.

Zappos

Zappos goes the practical route and uses the photostrip to promote the major categories of their business. Clicking a thumbnail brings up description with a direct link to that area of their main web site. Well done, if not super-creative.

Flo, the Progressive Girl

This is one of the best implementations of the Facebook photostrip I’ve ever seen. It also has a seasonal theme, but the designer(s) has carefully crafted the images so they pop up at a nice size for viewing, but also get cropped perfectly. To get a similar effect you could try to simply multiply the thumbnail dimensions by, say, 5, but in practice there is always a little cropping that happens. So you would also need to factor in some “white space” to ensure nothing important is cropped out. This designer did something a little different. See the diagram below.

The designer made the image the actual size of the “lightbox” or popup. Then, figured out where to place the viewable image, the part with the orange border, so that it would crop perfectly. Your mileage may vary. I used this as a template for an image promoting our email newsletter. The thumbnail was close to perfect, but not quite. I had to tweak the original a bit to get it to look right after Facebook’s secret automatic cropping process.

If you have some examples of excellent Facebook photostrips please do share them in the comments. Any questions?

Here are two easy ways to add some Facebook lovin’ to your web site. Why? Because “social proof” works. With a Facebook Like Box on your site people can quickly see you are legit, trustworthy, and as Stuart Smalley would say “dog gone it, people like me.”

Two Options for the Facebook Like Box

First, you can quickly create the code you need at developers.facebook.com. Just adjust settings to suit your needs, copy the code it generates, and paste it into your site. If that sounds too techy ask your web person to do it. It will take just a couple minutes. If your site uses WordPress you can add a text “widget” to the sidebar and then paste the Like Box code into that. Make your Facebook Like Box here. This will work for any site.

The second option, for WordPress users, is to get the Facebook Like Box plugin. Configuring this is very similar to making one at Facebook, but there are a couple extra options. Then just add this specific widget to the sidebar in the WordPress > Appearance > Widgets control panel. Some WordPress “themes” will style widgets differently. In my experience this plugin usually has fewer display problems than the first method I described.

Integrate Facebook Functions with the Wibiya Toolbar

We’ve tested this one before and I’ve added it back to AVLMarketing.com as part of my research for this post. I think this time it’s going to stay for a while. I really like the options they’ve added and am seriously considering upgrading to a premium version. For now though, there are still plenty of options to keep me busy experimenting.

The Wibiya Facebook options we are using include a “Like” button (currently for the AVL Marketing Facebook Page, not specific URLs), the “Share” button which people send a link directly to a friend on Facebook, and the Facebook Page pop up. I really like how the last one allows someone to visit your Facebook Page without leaving your site.

Get the Wibiya Toolbar

P.S. Just in case you don’t know Stuart Smalley.

[Update: Dec. 7, 2011 - Got a Google Alert today for the phrase "AVL Marketing" being used by this site: http://www.avlmarketing.net/ I don't know who they are but the site says they do "text alerts" and other mobile advertising. If you're get billed this may be who to contact.]

[Update: I was interviewed by David Lazarus at the LA Times about this shortly after this blog article was posted. Read his article about these crooks.]

It could be a coincidence, but either way someone is using the name “AVL Marketing” to commit fraud via mobile phone charges, and it’s causing pain. At best they are using deceptive sales practices, and/or allowing anyone to add a mobile phone number to their billing without verification.

If you’re reading this because you are being billed $9.99 on your mobile phone for some text service you did not want, we are not the company doing that. Unfortunately, there is another company using the name “AVL Marketing.” Even though that is the name on your bill, good luck finding the evil “AVL Marketing” on the web.

I suggest you submit a complaint to the Federal Trade Commission, as some of the people contacting us have done already. Also consider the FBI’s Internet Crime Complaint Center.

• https://www.ftccomplaintassistant.gov/
• http://www.ic3.gov/

In recent months we have been contacted by hundreds of people complaining that “AVL Marketing” is charging them but they insist they have never signed up or otherwise authorized this. After to speaking to several angry people by phone and replying to innumerable emails I have been able to get a little more information. Here’s what I know so far…

These are the two main offenders:

• www.horoscopes2day.com
• www.totalbrainquiz.com

I looked them up on Whois to see owned those domain names.

• http://www.whois.net/whois/horoscopes2day.com
• http://www.whois.net/whois/totalbrainquiz.com

Turns out they are both using the same web hosting and “privacy protection” company, Dynamic Dolphin, so no luck there. Coincidence? I doubt it.

Keep reading, it gets even better. I found the company behind the companies…

We were getting so many misdirected calls I had to, step 1, remove our phone number from the top of our site and put it only on our contact page. Calls and emails kept coming. Step 2, I added a bold note atop the contact form.  People weren’t reading it. Step 3, I made one line bold AND red. Step 4, I put note to “read the note” directly next to the phone number.

(This is almost a usability case study, and people who design web sites and other digital products might want to take note. When users have a specific idea of what they are looking for, in this case a phone number or other contact method, they are so focused that all else fades into the background.)

The result of putting those notes up is that some people have read them and taken the time to give us what information they have. Just yesterday we got a phone number from one caller:

1-855-855-5193

He said it was on this bill. I called it and eventually spoke to someone at:

Mobile Media Solutions
http://www.mobile-media-solutions.com/

First person I spoke with had no idea what I was talking about and was no help. His supervisor got on and I was able to get a little further. He said that MMS provides these mobile phone/text “services” for other companies, such as the evil “AVL Marketing”, and those names would be on the bills. He said at this call center they did not have that information and instructed me to email this address:

help@mobile-media-solutions.com

I will spare you my detailed note to Mobile Media Solutions because it’s similar to this article, but here is the autoreply I received:

from help@mobile-media-solutions.com via gate.forward.smtp.ord1a.emailsrvr.com
date Tue, Oct 4, 2011 at 8:33 PM
subject Re: Fraudulent mobile charges
mailed-by gate.forward.smtp.ord1a.emailsrvr.com

Thank you for your recent email to Mobile Media Solutions Helpdesk. Our staff will assist you within 3 business days.
You May also contact us directly Toll free:
Phone: 1-877-707-1775
Fax: 1-877-707-0110
Hours of operation: 9 Am to 9 Pm (eastern standard time) Monday to Friday & Saturday 10 am to 5pm (eastern standard time).

If you provide us with your Mobile number in your original email our customer care team will quickly process your request. If Not please reply to this email with your Mobile number for a faster response.

You May also cancel your service at anytime by replying with the word stop to any text message you have received. This is a standard policy for all the numbers offering Mobile content. Please review explanation of services below as this may answer some of your questions.

In order to receive text messages, content or charges to your mobile phone bill one of the following steps must have occurred.

• Visit a website offering mobile content.
• Enter your mobile phone number online
• Receive a pin and enter that pin online.
• Or send a text message to premium number you have seen on t.v or in a magazine etc… Please remember, if you have requested to be contacted by one of our representatives you will receive a call from us within a few business days.

Sincerely,

Mobile Media solutions

After sending that email I thought I should also look them up on Whois. Guess who is also using Dynamic Dolphin to hide their contact info:

http://www.whois.net/whois/mobile-media-solutions.com

Freaking evil! All of it. I can see why so many pissed-off ripped-off people are contacting us. When I look at the sites mentioned above, and I’m not going to actually test this, it looks like you could enter anyone’s cell phone number and they would be billed automatically, without ever authorizing it. It even sounds that way after reading their autoreply email. Clearly they get a lot of complaints, but it must be so profitable that they do not care.

This sucks for us too, because we are spending lots of time answering misdirected complaints. Furthermore, “AVL Marketing” is showing up on “complaint message boards” and I’m spending time addressing those.

Next step for us is to submit complaints to the FTC and FBI.

• https://www.ftccomplaintassistant.gov/
• http://www.ic3.gov/

If you’re reading this and have tips to share please do so in the comments. We’d love to hear from you.

I’ll update this post as I learn more.

By now, you’ve probably seen them. BestBuy has QR codes for many of the products on their shelves, they can be seen in many magazines, and more retailers have started using them. This article will not explain what QR codes are, why should be using them, or how to make them. You can find many free QR code generators on Google.

1. QR Codes and Facebook “Likes” from Likify

(From Likify.net)

I’m liking this one. Make a QR code at Likify that will take someone straight to a “like” button for your Facebook page. Depending on the the code scanner a person is using, “liking” your page is just a single click away. I can imagine using this one almost anywhere, especially on something like a t-shirt…

2. QR Codes on T-shirts

(Photo: DavidErickson)

They are everywhere now. Companies are sending their troops to trade shows and conferences with large QR codes on their backs. I think the back of a shirt is the way to go. It’s so much easier to scan someone walking in the same direction, and you can avoid all that human interaction. Just kidding, I think. Definitely print the code on the back.

3. QR Codes on Business Cards

I think every business card, and any printed sales and marketing material, should use QR codes. This photo shows the back of our cards. You can put any type of message, info or link in the code you want. This one links to a particular product page.

(Tech talk alert – If you have commitment issues you can use a redirecting URL like mysite.com/mylink and your tech folks can point that to whatever page you want, instead of being stuck going to your home page for example. This trick will also allow you to keep track of how many times your code has been scanned. If your site runs on WordPress get the Redirection plugin to easily do everything I just said.)

4. Custom QR Codes

(From QRLicious.com)

Pretty pictures! If the black and white grid just doesn’t thrill the designer in you look into getting a completely custom CR code. These are not free, but not expensive.  I’m amazed at the options available.

5. QR Codes in Retail Storefronts

(Photo: inky)

You can get really creative with this. Got a downtown restaurant? Put a QR code in the window that loads a mobile friendly version of your menu, or maybe link to all your positive reviews at Yelp or Chowhound or your Google Place page. Almost any retail establishment could link codes to special sales, other promotions, new product arrivals, etc. I want to open an store just so I can play with this! I’d do some kind of in store scavenger hunt.

There it is. Five easy to implement QR code tricks that will make your business the coolest on the block. Your competitors may already be using QR codes, but I bet you can be more creative.

Got any tricks you can share? I’d love to hear them in the comments.

In this article we’ll look at each of these rules in turn and use Hotels.com Mystery Suitcase Sweepstakes as a case study of how to run a Facebook promotion correctly.

Hotels.com Facebook Sweepstakes

Straight from the Facebook Promotion Guidelines page:

If you use Facebook to communicate about or administer a promotion, you are responsible for the lawful operation of that promotion, including the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions), and compliance with regulations governing the promotion and all prizes offered in connection with the promotion (e.g., registration and obtaining necessary regulatory approvals). Please note that compliance with these Guidelines does not constitute the lawfulness of a promotion. Promotions are subject to many regulations and if you are not certain that your promotion complies with applicable law, please consult with an expert.

OK, let’s take these one at a time…

Rule 1. Use a Third Party App

Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab.

We’ve reviewed a bunch of third party apps and you can get that report if want to see which companies we like. Even if you can figure out how to run a promotion that is within Facebook’s terms of service without a third party app, your life will be made much easier by using one of the many quality services available. Pricing and options vary widely and there are new companies popping up every day. The better promotion apps will step you through everything that Facebook requires for your contest or sweepstakes to be in compliance with their terms of service.

Rule 2. Be Clear That Facebook Doesn’t Endorse Your Promotion

Promotions on Facebook must include the following:

1. A complete release of Facebook by each entrant or participant.
2. Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
3. Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook.

It can’t hurt to mention the above in at least a couple places. In addition to the main page of your sweepstakes or contest you can add it to your contest rules. The rules can be on a separate page as long as there are prominent links to them. Hotels.com makes it clear Facebook does not endorse their sweepstakes.

Make it clear Facebook is not associated with your promotion.

Rule 3. Don’t Use Facebook Features as an Entry System

You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.

Hotels.com uses a completely custom application for their Facebook sweepstakes. Most apps will require the user to “allow” access to their info at some point. For this sweepstakes there is a request just to get to the entry form. The important point here is that there is a third party app that enables users to enter, and it has nothing to do with Facebook.

Custom Sweepstakes App

Rule 4. Don’t Use Facebook Features as Requirement to Enter

You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.

As you can see, you are allowed to require people to “Like” your Page to enter your promotion. Simply liking the page cannot enter the person but it can be a requirement. Most third party apps makes this type of “fan gating” or “required liking” easy to implement.

Also, if you run a photo or video contest (or any type of “user generated content”) DO NOT use the built-in Facebook apparatus for contestants to submit their entries. Again, a third party app comes to the rescue.

You can require people entering your promotion to "Like" your page.

Rule 5. Don’t Use Facebook Features to Vote

You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.

Voting only applies to “contests,” “sweepstakes” are usually done by a random drawing. People break this rule all the time. The typical scenario is to ask people to post a photo on the wall (that alone is a rule breaker) or joke or whatever, and then whichever wall post gets the most “Likes” is the winner. Clearly, that’s not allowed.

Rule 6. Don’t Use Facebook Features to Notify Winners

You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.

Have I mentioned that you can’t use the built Facebook features in any way? Except, of course, for requiring a “Like” to enter. Your entry form must include at least one way to contact the winner. It’s against Facebook’s terms to even post the winner’s name on your page. That said, it is a common practice to have the winner (photo and/or name) displayed in the page’s profile image. Hotels.com collects quite a bit of info, too much in my opinion. But at least they will be able to contact me when I win!

You'll have to collect contact information to notify winners. Don't use Facebook's tools for that.

Rule 7. Don’t Use Facebook Logos in Ads

Ads may not imply a Facebook endorsement or partnership of any kind. Ads linking to Facebook branded content (including Pages, groups, events, or Connect sites) may make limited reference to “Facebook” in ad text for the purpose of (1) fulfilling your obligations under Section 2 and (2) clarifying the destination of the ad. All other ads and landing pages may not use our copyrights or trademarks (including Facebook, the Facebook and F Logos, FB, Face, Poke, Book, and Wall) or any confusingly similar marks, except as expressly permitted by our Brand Usage Guidelines or with our prior written permission.

Trust me. The Facebook ad monitoring goons will shoot you down for using anything remotely resembling Facebook branding. I speak from experience. Save yourself some time. Don’t use any of the things mentioned above in your ad images or copy.

That seems lot a like to digest but as I mentioned before a quality third party app will help you get through this. If you have questions please post them in the comments and I’ll do my best to answer them.

More info:

• The ULTRAMEGA Comparison Guide for Facebook Pages, Contests & Sweepstakes
• Official Facebook Promotion Guidelines

NOTE: These first two items are theories and the situation seems to be pretty fluid.

Facebook Penalizes EdgeRank on 3rd Party Posts

EdgeRank, in brief, is the “weight” Facebook assigns to a post. Not all people are seeing everything on Facebook. There is some filtering going on by Facebook to show people the most relevant posts based on many factors. This is similar to how Google uses PageRank. The more Facebook users are engaged the more the time they spend on the site, which ultimately leads to more ad revenue.

Facebook Collapses Updates by the Same App

Image from edgerankchecker.com

As you can see in the image above, all recent automated posts by different Facebook Pages using Networked Blogs have been collapsed into a single link. Who is going to click that? Nobody. In recent days this seems to have changed, at least for me. I can no longer see examples of this in action. Facebook is known to quietly roll out features to a subset of users first. That may be why I’m not seeing it any longer even though the topic is still in the news.

Also, according InsideFacebook.com Facebook uses a “secret whitelist” to protect the top name third party tools from having this problem. From Facebook:

“We’re focused on ensuring that users see the highest quality stories in News Feed. As part of this, related stories are typically aggregated so users can see a consolidated view of stories from one app. In some cases, we work closely with trusted partners, such as Preferred Developer Consultants, to test new ways of surfacing stories, and gather feedback to improve the Platform experience.”

The reason Facebook began collapsing posts from third party apps was to unclutter user news feeds by reducing the updates from the many popular, and hated, games such as Farmville. It may be that the other apps for scheduling posts and automating blog updates were initially just collateral damage.

Automated Posts not Optimized for Facebook

A blog post headline, or tweet are not ideal Facebook posts. Twitter only allows 140 characters and hash tags won’t make much sense in the Facebook interface. Facebook allows richer posts with attached images and even embedded videos. If you mention a blog post on Facebook in addition to the headline copy, which is automatically imported when you attach a link, you can ask for opinions, or otherwise prompt your fans directly to engage with your content.

What to do?

As I mentioned earlier the first item is just a theory (though a popular one) and the second item is fluid. The third point, regarding optimizing content for the Facebook feed is worth some consideration. Some experts recommend importing your blog posts with a third party app or even Facebook Notes for SEO reasons, but not having the updates automatically post to your wall. Look at the settings for Networked Blogs to do this. If you must pre-schedule your posts with tools like HootSuite or Postling, do so. Scheduled updates are better than no updates at all. Try to mix in some direct posts on Facebook when practical.

More info:

• Ad Age: Posting to Facebook: The Truth About Third- Party Applications
• InsideFacebook: Secret Whitelist Protects Top Facebook Page Management Tools From Having Posts Hidden in News Feeds

EasyPromos really does live up to their name. Their product line, pricing, campaign builder are all easy to understand and use.

The Good
Very straightforward pricing, you only pay per promotion, and at the Basic level you get one promotion free. Which means you can run a simple Facebook sweepstakes or photo contests to test it out. Video contests are possible at Premium and above. Prices per promotion are fixed and do not depend on the length of the promotion. Fan gating or “mandatory liking” for registration, at all levels. Fan gating for contests voting is only available at Premium and White Label. Custom entry forms.

The Bad
Like most apps we’ve reviewed there’s no tool to pick a sweepstakes winner. “It is the page administrator’s responsibility to establish the method for choosing a winner of the promotion, prize draw or contest.” With Premium and White Label options you can use a single graphic (or video) but as far as I can tell there are not a lot of design options. I guess that’s the price of keeping it easy.

• More about EasyPromos
• Products and pricing

Other reviews:

• FanAppz
• North Social
• Involver
• ShortStack
• SocialAppsHQ
• Wildfire
• OfferPop

FanAppz offers separate packages for “Appz” and “Tabz.” They have some quality products and have worked with some major brands. Their overall Facebook Apps collection is pretty standard but there are a couple you probably won’t find elsewhere.

The Good
Impressive array of engagement apps. Free trial at the “Pro” level, seven days, requires credit card. Admin interface is straightforward. The “Top 5s” app is pretty interesting and I haven’t seen this anywhere else. It’s also available with the free “Lite” account.

Here’s another case where the pricing is somewhere between good and bad. Bad because it’s a little hard to understand why “FanAppz” is separate from “FanTabz.” Good because of course you can use the free “Lite” version on as many pages as you want. The pay versions, starting with “Pro” at $50/month are strictly on a per page basis. FanTabz is only for one Facebook Page and allows up to five tabs.

The Bad
No contests? (I mentioned contests in the video, but they don’t offer any at this time.) Sweepstakes only available at the “Enterprise” level, and pricing for that is not on the site. No white label version available, even at the Enterprise level.

• More about FanAppz
• Pricing and options for FanAppz
• FanTabz info
• The fine print

Other reviews:

• EasyPromos
• North Social
• Involver
• ShortStack
• SocialAppsHQ
• Wildfire
• OfferPop