AVL Marketing

Asheville Local Social Media Case Study

Posted on 22. Jun, 2010 by Tracy Sigler in Blog, Blogging, Video Marketing, WordPress

At home we have a problem with our neighbor’s yard, Grove Park Inn’s golf course, causing major runoff problems almost every time there is a burst of rain. This particular time I decided to step outside and make a little video with my cheap Flip video camera. It ended up being the lead story on the 6 o’clock news that week. This is how that happened, and how you can use video and social media to get some attention:

1. Capture simple video of something “remarkable”
2. Upload video to a sharing site like Youtube, etc.
3. Write a short blog post about and embed the video on the page
4. Mention it on Twitter, Facebook etc. (There are tools that can tie all these accounts together and make sharing easier.) (more…)

SEO Blog Post Writing Checklist

Posted on 27. Oct, 2009 by Tracy Sigler in Blogging, SEO, WordPress

This is a version of the blog post checklist our writers use when they submit an article for one of our clients’ sites. The only items I have omitted are related to things that are part of our internal work flow. I’m giving it all away! Definitely watch the video because some of these items need explaining. We’ll do some more focused videos later where we can dive deep into things writing meta descriptions and title tags that can help “win the click” on the search engine results pages.

We use a checklist because we want to keep the quality consistently high, from writer to writer, blog to blog, post to post. It’s important that your business is regularly producing high quality content using SEO best practices. Doesn’t matter if the business is plumbing, a restaurant, or shoe store. Modern marketing means creating relevant media for your audience. If this type of blogging seems like more work than you want to do for your marketing program talk to us. This is what we do.

Check out the checklist below.
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SEO Content Creation Mind Map

Posted on 02. Oct, 2009 by Tracy Sigler in Blogging, SEO, Video Marketing, WordPress

I recently spoke to the incoming class at the business incubator here in Asheville about creating content to promote their businesses. This video shows the mind map I used in that talk. There are a lot of benefits to creating content for your site, no matter type of business you have. The ideas presented here are things anyone can do to get started.

Download the entire interactive SEO Content Creation mind map.

Let me know if you want info on a particular topic.

Video: Keyword Research for SEO Blogging with WordPress

Posted on 07. Sep, 2009 by Tracy Sigler in Blogging, SEO, WordPress

As part of our SEO efforts we write content for the blogs of our small business clients. This is how we make sure our bloggers are using the same keywords that people are searching for. If you have any questions please leave them in the comments and I’ll do my best to answer them. Thanks!