AVL Marketing

Add Your WordPress Blog to Your LinkedIn Account

Posted on 23. Apr, 2010 by Tracy Sigler in Blogging, SEO, Social Media

Here’s a short video I made for my friend Dan. It’s really easy to add a WordPress blog your LinkedIn profile. As you can see from the video it took me less two minutes to do it, and that’s while I was blabbing about it. If you have a business-to-business enterprise, or if you’re a professional or consultant, a blog is an excellent way to demonstrate your expertise and experience while providing information of real value to your target market. But wait there’s more! Continually producing high quality content also has a massive SEO (search engine optimization) benefit. Your site will show up higher in search rankings if you’re using keywords related to your business. It’s a little more complicated than that, but not much.

If you’re going to do the work of creating great content you should get as much leverage from it as possible by incorporating it into your social media marketing efforts and social networking sites. So take two minutes to integrate your blog with your LinkedIn. Once it’s done, new blog posts will be automatically be added. Now that’s modern marketing. You might be surprised how many people will find your content through your LinkedIn profile.

Let us know if you have any questions.

Add Your Small Business to the Google Local Business Center

Posted on 06. Nov, 2009 by Tracy Sigler in SEO, Small Business Tools

Follow these steps to add your company to the Google Local Business Center. Make sure potential customers are able to find you business. I will take you through the entire process in this short video and I also point out a couple things that have caused problems for us in the past. For small businesses operating in a local area, as opposed to only online, it’s critical that your company show up in the Local results, which are usually at the top on search engine results pages.

There are some additional steps to take that will help make sure your company appears in the first set of Local listings, but we’ll cover those in a later video.

If you have any questions or trouble with this process just email or call and we’ll help you get it sorted out. No cost for that, we just want to help.

SEO Blog Post Writing Checklist

Posted on 27. Oct, 2009 by Tracy Sigler in Blogging, SEO, WordPress

This is a version of the blog post checklist our writers use when they submit an article for one of our clients’ sites. The only items I have omitted are related to things that are part of our internal work flow. I’m giving it all away! Definitely watch the video because some of these items need explaining. We’ll do some more focused videos later where we can dive deep into things writing meta descriptions and title tags that can help “win the click” on the search engine results pages.

We use a checklist because we want to keep the quality consistently high, from writer to writer, blog to blog, post to post. It’s important that your business is regularly producing high quality content using SEO best practices. Doesn’t matter if the business is plumbing, a restaurant, or shoe store. Modern marketing means creating relevant media for your audience. If this type of blogging seems like more work than you want to do for your marketing program talk to us. This is what we do.

Check out the checklist below.
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SEO Content Creation Mind Map

Posted on 02. Oct, 2009 by Tracy Sigler in Blogging, SEO, Video Marketing, WordPress

I recently spoke to the incoming class at the business incubator here in Asheville about creating content to promote their businesses. This video shows the mind map I used in that talk. There are a lot of benefits to creating content for your site, no matter type of business you have. The ideas presented here are things anyone can do to get started.

Download the entire interactive SEO Content Creation mind map.

Let me know if you want info on a particular topic.

Video: Keyword Research for SEO Blogging with WordPress

Posted on 07. Sep, 2009 by Tracy Sigler in Blogging, SEO, WordPress

As part of our SEO efforts we write content for the blogs of our small business clients. This is how we make sure our bloggers are using the same keywords that people are searching for. If you have any questions please leave them in the comments and I’ll do my best to answer them. Thanks!