Does The Apple Marketing Philosophy Apply to Your Business?

I’m pretty sure it does. How can Empathy, Focus and even “Impute” not apply to any business?

For Christmas I invariably come away with a stack of interesting books to read. I knew I wanted Steve Jobs by Walter Isaacson but after hearing Kevin Rose mention he started reading the book and switched over the audio version, I added the latter to my wish list. The unabridged version is over 24 hours!

Somewhere in the third hour Mike Markkula and his now famous Apple Marketing Philosophy are discussed. I’ve listened to this two minute segment probably a dozen times.

The Apple Marketing Philosophy

Markkula was a young venture capitalist with his fortune coming from stock options he received while at Fairchild Semiconductor and Intel. He became an investor in Apple when the company was just Jobs and Wozniak, and later even was company president. According to Isaacson he also became a “father figure” to Jobs and taught him about marketing and sales. Continue reading

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Facebook Page Review – Charlotte Dentist Dr. Joseph S LoParo II DMD PA

First, let me point out that I am not picking on anyone when I do these Facebook Page reviews. Everything I mention is high-quality-meant-to-help feedback that someone could apply to any Facebook Page. Businesses pay us for this stuff! And I’m hopeful reviews like this are helpful to everyone watching. Continue reading

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How to Optimize the Photostrip on Facebook Pages

The photostrip on a Fan or Business Facebook Page is an often overlooked opportunity to reinforce some branding, promote engagement with your followers, and even advertise. The basic steps outlined in the video are these: Continue reading

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2 Easy Ways to Add Facebook to Your Site: Like Box, Wibiya

Here are two easy ways to add some Facebook lovin’ to your web site. Why? Because “social proof” works. With a Facebook Like Box on your site people can quickly see you are legit, trustworthy, and as Stuart Smalley would say “dog gone it, people like me.” Continue reading

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Learning How to Fight Fraud, Mobile Phone Scams, and Brand Damage

[Update: Dec. 7, 2011 - Got a Google Alert today for the phrase "AVL Marketing" being used by this site: http://www.avlmarketing.net/ I don't know who they are but the site says they do "text alerts" and other mobile advertising. If you're get billed this may be who to contact.]

[Update: I was interviewed by David Lazarus at the LA Times about this shortly after this blog article was posted. Read his article about these crooks.]

It could be a coincidence, but either way someone is using the name “AVL Marketing” to commit fraud via mobile phone charges, and it’s causing pain. At best they are using deceptive sales practices, and/or allowing anyone to add a mobile phone number to their billing without verification.

If you’re reading this because you are being billed $9.99 on your mobile phone for some text service you did not want, we are not the company doing that. Unfortunately, there is another company using the name “AVL Marketing.” Even though that is the name on your bill, good luck finding the evil “AVL Marketing” on the web.

I suggest you submit a complaint to the Federal Trade Commission, as some of the people contacting us have done already. Also consider the FBI’s Internet Crime Complaint Center.

In recent months we have been contacted by hundreds of people complaining that “AVL Marketing” is charging them but they insist they have never signed up or otherwise authorized this. After to speaking to several angry people by phone and replying to innumerable emails I have been able to get a little more information. Here’s what I know so far… Continue reading

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5 Fun Things to Do with QR Codes, Photo Examples Included

I’ve seen articles listing “50 things you can do with QR codes” but you probably don’t have time for that. So I’m pointing out five worth looking into, no matter what kind of business you run, or market.

By now, you’ve probably seen them. BestBuy has QR codes for many of the products on their shelves, they can be seen in many magazines, and more retailers have started using them. This article will not explain what QR codes are, why should be using them, or how to make them. You can find many free QR code generators on Google.

1. QR Codes and Facebook “Likes” from Likify

QR Codes and Facebook "Likes" from Likify(From Likify.net)

I’m liking this one. Make a QR code at Likify that will take someone straight to a “like” button for your Facebook page. Depending on the the code scanner a person is using, “liking” your page is just a single click away. I can imagine using this one almost anywhere, especially on something like a t-shirt… Continue reading

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7 Rules You Must Follow to Run a Facebook Contest or Sweepstakes

Facebook contests and sweepstakes can really create some excitement for your company’s brand and drive growth of your Facebook fan base. If you’re considering a Facebook promotion, be warned that Facebook has some very specific rules, and not following them can potentially result in your page being taken down.

In this article we’ll look at each of these rules in turn and use Hotels.com Mystery Suitcase Sweepstakes as a case study of how to run a Facebook promotion correctly.

Hotels.com Facebook Sweepstakes

Straight from the Facebook Promotion Guidelines page: Continue reading

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Facebook Posting: Manual vs. Automated with Third Party Apps

There are many reasons why people, especially social media managers, use third party apps to automate posting on Facebook Pages for brands and businesses. Probably the biggest reason is efficiency. With apps like TweetDeck, HootSuite and Networked Blogs a lot of copy and paste tedium can be eliminated. That time savings may be have an unexpected cost in lower post visibility and fan engagement. Here are some of the possible reasons: Continue reading

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Facebook Apps: EasyPromos Review, Easy Contests, Sweepstakes, Pricing

EasyPromos really does live up to their name. Their product line, pricing, campaign builder are all easy to understand and use.

The Good
Very straightforward pricing, you only pay per promotion, and at the Basic level you get one promotion free. Which means you can run a simple Facebook sweepstakes or photo contests to test it out. Video contests are possible at Premium and above. Prices per promotion are fixed and do not depend on the length of the promotion. Fan gating or “mandatory liking” for registration, at all levels. Fan gating for contests voting is only available at Premium and White Label. Custom entry forms.

The Bad Continue reading

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Facebook Apps: FanAppz Review, Top 5s, Puzzling Pricing

FanAppz offers separate packages for “Appz” and “Tabz.” They have some quality products and have worked with some major brands. Their overall Facebook Apps collection is pretty standard but there are a couple you probably won’t find elsewhere.

The Good
Impressive array of engagement apps. Free trial at the “Pro” level, seven days, requires credit card. Admin interface is straightforward. The “Top 5s” app is pretty interesting and I haven’t seen this anywhere else. It’s also available with the free “Lite” account. Continue reading

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