Asheville Local Social Media Case Study

Posted on 22. Jun, 2010 by Tracy Sigler in Blog, Blogging, Video Marketing, WordPress

At home we have a problem with our neighbor’s yard, Grove Park Inn’s golf course, causing major runoff problems almost every time there is a burst of rain. This particular time I decided to step outside and make a little video with my cheap Flip video camera. It ended up being the lead story on the 6 o’clock news that week. This is how that happened, and how you can use video and social media to get some attention:

  1. Capture simple video of something “remarkable”
  2. Upload video to a sharing site like Youtube, etc.
  3. Write a short blog post about and embed the video on the page
  4. Mention it on Twitter, Facebook etc. (There are tools that can tie all these accounts together and make sharing easier.) (more…)

Carolina Connect 2010: Entrepreneurship Discussion Panel Video

Posted on 23. May, 2010 by Tracy Sigler in Blog

[The video above is approximately one hour and contains seven shorter segments of ten minutes or less. Mouse over the video player and use the left and right arrows to skip to certain segments.]

Thanks to my fantastic panelists. (See the panelist bios below.) According to AdvantageWest, the organizer of this event, this discussion was a crowd favorite with the only complaints being that it was too short! The general topics discussed in each segment are outlined below, but I encourage you to watch the entire thing. There are some great stories in here that will likely be relevant to you and your business.   (more…)

Carolina Connect 2010 – Bryan Bringing the Blitz, Ideation Blitz

Posted on 10. May, 2010 by Tracy Sigler in Marketing Consulting

See Carolina Connect 2010 for more info.

Thursday! Thursday! Thursday! Bryan Freeborn brings the blitz. One day only! Get the blitz “bestowed” upon ye. Special appearance by Go-Go the Gorilla.

He, Bryan, not Go-Go, is a firehouse of ideas, all good, and this is your chance for some free goodness. He offered to buy an Ideation Blitz shirt for me and I turned him down, to my everlasting regret. And I don’t even wear t-shirts. That thing turned out sweet!

May 13 at The Renaissance in downtown Asheville. Come an’ get it!

Carolina Connect 2010, May 13 at The Renaissance Downtown Asheville

Posted on 29. Apr, 2010 by Tracy Sigler in Random

Oh yes, you want to be at this event. Carolina Connect 2010 is sure to be a great opportunity to network with all sorts of businesspeople in Western North Carolina, and way beyond. Many of the speakers and panelists are coming from all over the country.

I’m moderating a panel in the Entrepreneurial track with some great panelists from local startups, a major media company, and an international corporation that the founder recently sold. The overall theme is still being worked out but we will certainly discuss the “growing pains” with any successful startup, big mistakes to avoid, managing remote teams and outsourcers, leveraging technology, and anything else we can jam into the hour.

At the end of the day there will be a bunch “Critical Conversations” and Bryan and I are hosting one of those. It will certainly be related to modern marketing but we are up for discussing anything. Please let us know your thoughts.

And remember, tickets are only $95 if you register by May 7. After that tickets are $125.

See Carolina Connect 2010 for more info.

Add Your WordPress Blog to Your LinkedIn Account

Posted on 23. Apr, 2010 by Tracy Sigler in Blogging, SEO, Social Media

Here’s a short video I made for my friend Dan. It’s really easy to add a WordPress blog your LinkedIn profile. As you can see from the video it took me less two minutes to do it, and that’s while I was blabbing about it. If you have a business-to-business enterprise, or if you’re a professional or consultant, a blog is an excellent way to demonstrate your expertise and experience while providing information of real value to your target market. But wait there’s more! Continually producing high quality content also has a massive SEO (search engine optimization) benefit. Your site will show up higher in search rankings if you’re using keywords related to your business. It’s a little more complicated than that, but not much.

If you’re going to do the work of creating great content you should get as much leverage from it as possible by incorporating it into your social media marketing efforts and social networking sites. So take two minutes to integrate your blog with your LinkedIn. Once it’s done, new blog posts will be automatically be added. Now that’s modern marketing. You might be surprised how many people will find your content through your LinkedIn profile.

Let us know if you have any questions.

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