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Disney Markets to A Whole New Kingdom Home Land
So, this Disney/China deal is one of the largest marketing/branding coups in history for an American-based company…or any company for that matter. This ain’t your momma’s Euro-Disney. So how does one of the largest media companies in the world wind … Continue reading
Posted in Positioning, Strategy
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Google and Charlotte…Out To Make a Mint on Local Advertising?
So yesterday my friend gets a lovely little box in the mail. On it, there is a picture of what we technophiles know to be a Google Places icon that shows up on Google Maps pinpointing the location of a … Continue reading
Posted in Advertising
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Promotions For Dummies! Doing the Math on Groupon
OK…I have been known to pick up those “Dummies” books. I would go so far as to say I occasionally qualify myself as a dummy. So who better to write about a subject for dummies..than a dummy. Onward. Promotions are … Continue reading
Posted in Advertising
Tagged coupon, custome acquisition, customer lifetime value, groupon, promotions
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Proof That Everyone Needs an SEO Strategy
When you are finished with this video, watch it again. Actually makes a lot of sense doesn’t it? Not sure whether this is meant to enlighten those members of our society that learn more efficiently with the use of rhyme … Continue reading
Posted in SEO, Video Marketing
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Re-Positioning Your Product or Service – It’s Time to Get Creative
How are customers looking at products today? Is it any different than yesterday? Drew McLellan brought up a good point that we found in our wanderings recently, that makes you think. Take a hard look at your product/service and think … Continue reading
12 Fun Hacks for Getting More Out of Youtube
Youtube is the second largest search engine (after Google), making it a great resource for sharing marketing material. Mashable has compiled a list of the 12 hacks that make sharing and viewing Youtube videos even more fun and interesting. 1. TubeReplay … Continue reading
7 Deadly Web Design Sins
Inc. talked to six top web designers and creative directors to find out their biggest pet peeves when it comes to web design. These experts will help save you from committing the seven deadly sins of web design, whether it … Continue reading
3 Tips for Maximizing Engagement With Facebook “Likes” and Shares
With the recent developments in social media, it’s easier than ever for viewers to refer their friends to their favorite website. But, if you’re confused about when to use a “Like” button versus a “Share” button on your own website … Continue reading
How to Use Social Media to Build Your Brand
Social media is one of the easiest and fastest growing ways to build customer bases. It provides an opportunity for brands to build relationships with their audience by helping them with questions or sharing insider information. It’s important to create … Continue reading
How to Manage a Sales Pipeline
A large number of CEOs are so used to handling sales themselves that when they begin hiring a sales team they fail to create a process for building and tracking sales. A sales pipeline is the amount of business you … Continue reading