Lab Escape – Small Business Brief #13

Posted on 20. Jan, 2010 by Tracy Sigler in Small Business Briefs

“I— Am— Sil-ho-uette Man, In-ter-view-ing peo-ple as fast as I can…”

First time I’ve used the Flip camera in the conference room at the new office. Now I know. Don’t sit in front of the windows, too much backlight. I had a great meeting with Eric and Trevor at Lab Escape. They are from a software company, based in Asheville, that makes “heat map” products.

“Lab Escape provides information visualization solutions for businesses seeking to better understand their data. Our products include our Tree Map, which shows trends and highlights anomalies, and our Data Map SDK, which provides support for building your own data maps.”

It’s an interesting business with several big name clients. I’m not sure how much I’m allowed to say beyond that but when I say big I mean el grande. So if you’re wrestling with great gobs of data, trying to make sense of it all, check out their heat map software.

Heat maps can help you visualize:

“Sales Performance
Risk Management
Market Share Analysis
Asset Management
Market Basket Analysis
Network Monitoring
Investment Performance
Budget Analysis
Portfolio Management
Performance Tracking
Trend Detection
Opportunity Analysis”

That’s all for now.

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