The Hoffman brothers, Damien and Derek, remind me of my last real job. I used to work for the media company The Motley Fool (Fool.com) before moving to Asheville. The Fool also covers the stock market and other financial matters, and was founded by brothers Tom and David Gardner.
The Hoffmans are the new, new media guys in this category and I admire their DIY-get-it-done work ethic. You too can grow your site traffic massively in a few short months using their simple approach: work your ass off, create great original content, and develop relationships everywhere you can.
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