SEO Blog Post Writing Checklist
Posted on 27. Oct, 2009 by Tracy Sigler in Blogging, SEO, WordPress
This is a version of the blog post checklist our writers use when they submit an article for one of our clients’ sites. The only items I have omitted are related to things that are part of our internal work flow. I’m giving it all away! Definitely watch the video because some of these items need explaining. We’ll do some more focused videos later where we can dive deep into things writing meta descriptions and title tags that can help “win the click” on the search engine results pages.
We use a checklist because we want to keep the quality consistently high, from writer to writer, blog to blog, post to post. It’s important that your business is regularly producing high quality content using SEO best practices. Doesn’t matter if the business is plumbing, a restaurant, or shoe store. Modern marketing means creating relevant media for your audience. If this type of blogging seems like more work than you want to do for your marketing program talk to us. This is what we do.
Check out the checklist below.
You can copy and paste it into Word for a printer friendly version. As always, if you have any questions please leave them in the comments and we’ll do our best to help.
SEO Blog Post Writing Checklist
Topic
This topic of the article fits with the core themes of this site. (Ask for the topics list if you don’t have it.)Keyword Research
Basic keyword research was done with the Adwords tool, and those terms used in the post.Title / Headline
Title is 70 characters or less.Title contains a primary keyword for this client, or at least the article topic.
Title is compelling and written for humans, not search engines. No keyword stuffing.
The First Letter of Each Word is Capitalized (not prepositions).
Linking
First paragraph contains a primary keyword for this client, and it is linked to the related area on the client site.Word Count
This post is *at least* 300 words in length. (Don’t use more words than necessary, but 500 is the guideline.)Meta Description
A compelling meta description was added, less than 150 characters.Tags & Meta Keywords
At least one keyword from initial research was also added to Tags and Meta Keywords.
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