Earlier this week I did some marketing consulting at the business incubator here in Asheville.
My first meeting was with Stephen (fellow cyclist!) who has had a successful promotional products business for several years but more recently moved into the incubator to take advantage of some of the great resources available there. To get into the incubator you don’t have to be a start-up, just a business with plans to grow and create jobs in the area.
I also met with David of Horizons Wealth Management. His company provides fee-only financial advice. I was a long-time employee at The Motley Fool (Fool.com) and we were big advocates of fee-only advisory services. No conflicts!
Everyone I’ve met with recently at the incubator is interested in social media marketing as a way to drive more leads. I plan to put together some videos with actionable steps for various things like Facebook Fan Pages to Twitter to LinkedIn. Stay tuned. Of course, I’ll take requests if there’s a topic you want to know more about. Just let me know in the comments.
